Insights for the home services industry

How a CRM Can Create Positive Growth for Your Pest Control Business

As a pest control business in the home service industry, you're likely to have dozens of competitors in your region. To set yourself up for success, creating a strategic and effective marketing plan is an absolute must-do. Regularly analyzing marketing data and tracking your prospects is a critical component of a marketing plan. However, many pest control companies lack the CRM (Customer Relationship Management) software needed to track new customers.