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How to Attract More Customers to Your Windshield Repair Business

There are over 263 million cars on US roads, and many of these are aging and in need of some sort of repair. If you own a windshield repair business, then you know that attracting customers can be a challenge. How can you carve out your slice of this large pie?

There are a number of ways that you can attract more customers to your windshield repair business. In this article, we'll explore some of the most effective methods of auto glass marketing so you can increase your market share in the windshield repair industry.

So if you've been wondering how to get more windshield repair customers, keep reading and take notes on these tips.

1. Use Paid Advertising

Paid advertising is another great way to get your business in front of potential customers. Place ads on search engines like Google and Yahoo, as well as social media sites like Instagram, Twitter, and LinkedIn.

The key to success with paid advertising is to create ads that are relevant to your target audience and to use keywords that are most likely to be searched by potential customers.

Google AdWords is a powerful tool that allows you to put ads on and almost every other website across the web. When someone searches for keywords related to your business, your ad will appear in their search results. AdWords can be a great way to attract new customers, but it's important to use it wisely.

2. Get Listed in Local Directories

Local directories are a great way to get your business in front of people who are searching for windshield repair businesses in your area. Google My Business is a free listing service that allows you to list your auto glass business on Google Maps and Google Search. Other popular local directories include Yelp, Bing Places, and Angie's List.

3. Optimize Your Website for Local SEO

If you want your business to be found by potential customers who are searching online, then you need to optimize your website for local SEO. This means including relevant keywords on your website, getting listed in local directories, and creating content that is relevant to your target audience.

If you're tight on money, SEO is a great internet marketing strategy. With enough time and patience, you can optimize your online presence and get good online rankings while maintaining financial flexibility.

4. Use Social Media

Social media is a great way to connect with potential customers and create a relationship with them. You can use social media to share valuable content, answer customer questions, and show potential customers that you're an expert in your field. You can also use social media to run paid advertising campaigns.

The key to social media is consistency. Find ways to post several times a week, and keep your audience engaged. You can post videos of a windshield repair, or a list of the best windshield repair tools. Find ways to document some of the day-to-day tasks in your auto glass business, and use them to engage with your followers. The vast majority of companies that fail on social media don't realize it takes hard work to gain the following they want.

5. Start Email Marketing

Start building an email list! Email marketing is a great way to reach potential customers and stay in touch with current customers. You can use email to send out coupons, announcements, and helpful tips. You can also use email to build relationships by providing valuable content that people can't find anywhere else.

Email marketing is also a great way to get recurring sales. When your current customers need new windshield repairs, you need to be the first auto glass business they think about. Consistent content from you being sent directly to their inbox is a great way to remind them to pick you.

6. Recruit Influencers

Influencers are people with a large following on social media. If you can get an influencer to mention your business, then you can reach a whole new audience of potential customers. You can also use influencers to drive traffic to your website or blog.

While there may not be a lot of high profile influencers in the windshield repair industry, you can still find people with a platform who may be willing to mention your auto glass business.

7. Start a Loyalty Program

A loyalty program is a great way to keep customers coming back to your business. You can offer discounts, coupons, and other incentives to customers who sign up for your loyalty program. This will help you build relationships with potential customers and keep them coming back for more.

8. Give Free Estimates for Windshield Repairs

One of the best ways to attract new customers is to give them a free estimate. This shows potential customers that you're confident in your ability to repair their windshield, and it gives them an opportunity to get to know you and your auto glass business. You can give free estimates in person or over the phone.

9. Offer Discounts and Add-ons

Discounts are a great way to attract new customers and keep existing customers coming back when they need another windshield repair. You can offer discounts for referrals, first-time customers, or customers who schedule their appointment online.

Add-ons are also a great way to attract business. If you're already doing a windshield repair, offer some simple upgrade services like headlight restoration, oil change, or even a simple tire fill.

10. Get Involved in Your Community

Getting involved in your community is a great way to show potential customers that you're invested in their well-being. You can participate in local events, sponsor a youth sports team, or donate to a local charity.

11. Give Away Flyers

Flyers are still a great way to generate interest in your auto glass business. You can distribute flyers in your community, at local businesses, or through the mail. Be sure to include a coupon or discount on your flyer to encourage potential customers to give you a call.

12. Use Vehicle Graphics

Vehicle graphics are an easy and effective way to promote your business. You can use graphics to advertise your phone number, website, or special offers. Vehicle graphics are a great way to generate leads and attract new customers.

13. Sponsor a Local Event

Sponsoring a local event is a great way to show your support for the community and generate interest in your business. You can sponsor a charity event, a sporting event, or any other type of event that is relevant to your business.

14. Host a Workshop

Hosting a workshop is a great way to show potential customers that you're an expert in the auto glass field. You can host a workshop on windshield repair, auto glass safety, or any other topic that is relevant to your business, like how to fix headlights, change the oil, and other services for vehicles.

Start Marketing Your Windshield Repair Business Today

These are just a few of the many ways that you can attract more customers to your windshield repair business. If you're not already doing some of these things, then now is the time to start. The more customers you have, the more successful your auto glass business will be.

And if you need help automating your sales and marketing, trust us at Bidclips to help. We'll get you started with the top auto glass sales and customer management software that will take all the burden for you so you can focus on what you're good at - repairing windshields!

We'll set you up with everything from lead capture to online booking and payments and even sales management and automated follow-ups. Schedule a demo with us today.