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What Is Sales Enablement Software?

Did you know? 65%of sales managers say that the biggest challenge for them is the lack of time and resources to perform their job.

As a result, they lose out on opportunities to reach out to potential clients. Without the help of sales enablement software, such businesses end up wasting time and money. Productivity remains stagnant and marketing efforts seem to be for nothing. 

While larger corporations can bounce back, smaller businesses tend to suffer. Some are unfamiliar with the concept of using sales enablement platforms. It may seem complicated, after all. 

But, that isn't the case. This small guide will tell you what sales enablement software is and why it's important to use one in your business. 

What is Sales Enablement Software? 

Sales enablement in general refers to the strategy of gaining clients and closing deals. 

Sales enablement software are devices, tools, and apps that will help your sales team. With the help of this software, your business strategies become more effective in a smaller amount of time.  

Benefits of Sales Enablement Software

Those who are unfamiliar with sales enablement tools may wonder if they need them. After all, they do have to invest in the software and teach it to those responsible for sales. 

All of that will take time and money. As you think about whether to use sales enablement software or not, take time to read about the benefits they provide. 

Improve Sales 

Improving the sales in your business is the number one priority for your sales team. By making use of sales enablement software you can reduce the time and cost it takes to observe customer behavior and edit content. 

These tools will enable you to find documents immediately. Some platforms will even provide opportunities to train your employees to effectively use the software.  

Market Your Business

Sales enablement software in your business will provide you with a detailed analysis of your marketing strategy. You'll be able to see how customers react to the services and products you provide. 

From there you'll be able to keep and improve on effective marketing strategies. Additionally, you'll know pretty soon which plans to scrap. 

Enhance Customer Retention

You don't have to focus on getting new clients all the time. It's just as important to keep your regulars happy with the products and services they receive. 

Implementing sales enablement strategies will increase customer retention. By retaining the data of previous customer reactions, you can then create a strategy that calls out to them specifically. 

That way, you get to keep your clients. Potentially, newer clients will see the care put into appealing to their needs and become possible regulars. 

Upgrade Your Business Strategies

In business, there are a ton of things to consider before implementing a business strategy. A lot of time goes into researching marketing trends, customer engagement, revenue prediction, and more. 

With sales enablement software, you can get and store your information easily. The tools can help track the sales performances of your business. It can also track the budgets of each strategy and the locations where your business is the most successful.

This information helps make effective marketing strategies that will last until the next marketing trend. 

What Features to Look Out For 

With so many tools available, you might wonder where to start first. Depending on the industry of your business, there are specific tools and software that would boost your sales.

For example, if you're in the home service industry, you would benefit a lot more from quick customer communication and an improved list of your services. 

Lead Capture 

This feature allows you to show your customers what services and products you offer from the get-go. As a result, they can easily see what they need and get a quote. 

Additionally, you can enhance the quality of customer communication. This feature also allows them to send photos, videos, and details of the project they want to be done. There is less chance for mistakes and the job is sure to go smoothly. 

As the business owner, you will be able to see which leads are worth accepting. The information the client sends you will contain all the information you need. That way, you avoid wasting business time. 

Lead Capture is a vital component to any sales enablement software. Check out the Bidclips Starter platform to get a free trial of our lead capture software.  

Online Payments 

The BidClips sales enablement platform will ensure that you get your payment on time. 

Secure online payments are a must. This provides the client with peace of mind knowing that their details are safe. 

You can also enhance customer experience by giving them a variety of options. Because this tool can turn a quote into an invoice in seconds, it's easier to bill your clients. 

Sales Management 

For the business, an improvement of internal teamwork is essential. By implementing sales enablement software, you can do just that. 

Employees will be connected at all times. Reminders and tasks will never be forgotten. For the clients, you can always check the status of each job. 

On the dashboard, you can be expected to check up on the health of your business. This data will help you make changes as necessary. 

Automated Follow Ups

In the home service industry, it's important to always check up on the customers. That way hesitant customers will get a gentle reminder to act on their pending quotes. 

By automating follow-ups, you won't have to manually type out everything and send it to each client. The employees can then focus on different aspects of the business. 

Most of the time, clients forget too. By reminding them you can increase your closing ratios by 25%. 

Call Booking 

Each call is a potential sale. That being said, you can easily create a quote for the customer and a follow-up a couple of days later. 

You can also set up a reminder for your employees. Things like how to talk to clients and communication strategies will ensure that each call has a higher chance of success. 


One way for your sales team to keep adapting is to receive data and analyze it. Sales enablement software is built to compile the numbers and present them to you. 

Ready to Increase Sales?

Marketing your business doesn't have to be so difficult. 

By making use of sales enablement software, you can ease the pressure off your and your employee's shoulders. Additionally, you will always have the information you need at your fingertips. 

Still unsure? We at BidClips provide demos for all our services. That way you can prove to yourself that these tools are exceptional. 

All you have to do is contact us and request a demo!