15 Proven Marketing Strategies for Your Landscaping Business
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The pandemic brought about a boom in gardening, but now that more and more people are going back to the office, this is your opportunity as a landscaping business to swoop in. Research says that 86% of people plan to keep up with their gardening and our bet is, that they will need your help.
But with more businesses competing for attention, how can you make sure that your landscaping business stands out? If you have not been practicing landscape digital marketing, now is the time.
You might feel that as a local business, you don't need to bother with digital marketing, but that couldn't be further from the truth. In fact, small businesses have a distinct advantage when it comes to marketing since they can provide a more personal touch than large businesses.
Here are 15 digital marketing strategies that you can use to make sure that your landscaping business stands out from the competition.
1. Get Active on Social Media
Social media is a great way to connect with potential and current customers. Use social media to show off your work, share helpful gardening tips, or offer exclusive deals. Make sure to post regularly and be responsive to comments and questions.
The trick to successful social media for landscaping businesses is to be active and consistent. Posting irregularly will not help you build a following and being responsive to customers is essential.
2. Invest in SEO
Search engine optimization (SEO) is a long-term marketing strategy that can help you attract more website visitors from organic search. By optimizing your website for the right keywords, you can make sure that your website shows up in search results when people are looking for landscaping services in your area.
Local SEO will be particularly important for your landscaping business since you want to make sure that you show up in search results for people in your area. This is where you'll need to get creative with your content and make sure that you include local keywords and phrases.
3. Start a Blog
A blog is a great way to show off your expertise and attract more leads. It will also help to improve your SEO efforts.
Write about topics that potential customers are interested in, such as landscaping ideas, gardening tips, or how to choose the right plants for your home. Once you've built up a following, you can start including calls-to-action (CTAs) in blog posts that encourage people to contact you for more information.
4. Use Google Ads
Google Ads is a paid advertising platform that allows you to serve ads on Google.com and almost all the other websites across the web. When potential customers search for keywords related to your business, your ad could show up at the top of the search results, giving you a distinct advantage over companies that are not using Google Ads.
5. Host an Event
Hosting an event is a great way to attract attention to your landscaping business. You could host a gardening workshop, plant sale, or open house. This is also a great opportunity to get involved in the local community and build relationships with potential customers.
6. Get Referrals
Ask your current customers for referrals and offer a discount for any new customers that they refer to you. Make sure that you deliver outstanding service so that they are happy to recommend you to their friends and family.
7. Offer a Free Trial
Offering a free trial is a great way to convince potential customers to give your landscaping business a try. You can offer a free consultation, estimate, or mini-landscaping project. This will give potential customers an idea of what it's like to work with you and help them see the value that you can provide.
8. Use Direct Mail
With direct mail, you can target potential customers with customized marketing materials that are delivered right to their door. This is a great way to introduce yourself to potential customers and get your business name in front of them.
9. Use Flyers and Door Hangers
Flyers and door hangers are a great way to reach potential customers in your local area. You can distribute them yourself or hire a company to help you with the distribution.
10. Sponsor a Local Event
Sponsoring a local event is a great way to get involved in the community and attract attention to your landscaping business. Look for events that would be relevant to your target audience, such as a home and garden show, school fair, or community festival.
11. Give Back to the Community
Volunteering is a fantastic method to increase goodwill and raise awareness about your landscaping firm. You could participate in a local cleanup day, plant trees in a local park, or donate your services to a nonprofit organization.
12. Get Involved in Local Networking Groups
Local networking groups are a great way to meet potential customers and build relationships with other businesses in your area. Joining a group like the Chamber of Commerce or Rotary Club can help you make connections that can lead to new business opportunities.
13. Advertise in Local Publications
Advertising in local publications is a great way to reach potential customers in your area. Look for newspapers, magazines, and websites that your target audience is likely to read.
14. Use Vehicle Wraps
Vehicle wraps are a great way to turn your company vehicles into mobile billboards. This is a great way to get your business name and contact information in front of potential customers, even when you're not working.
15. Use Google My Business
Google My Business is a free service that lets you manage how your business shows up on Google Maps and Google Search. This is a great way to make sure that potential customers can find your business and get information about your services.
Promote Your Landscaping Business
And there you have it. 15 ways to promote your landscaping business, which includes a mix of landscaping digital marketing strategies and traditional marketing techniques. By using a combination of these methods, you'll be able to reach the widest possible audience and generate more leads for your business.
Get started on the digital landscape marketing ideas with marketing software from Bidclips. We'll help you automate your sales and marketing strategies to save you time and money while you grow your business. Visit our website to get a demo of our services.
