6 Strategies for Growing Your Landscaping Business
In the 21st century, no one is safe from the importance of marketing. In 2019, digital marketing, for the first time ever, surpassed the revenue of non-digital marketing. Even if you're in a business as nondigital as the landscaping business, you still need to stay on contemporary marketing trends.
But how can you grow your landscaping business in such a digital world? Is there any way to reach people beyond the traditional advertising tactics? Are landscapes simply doomed to stay in the marketing past?
If you've found yourself asking these questions, you've come to the right place. This article will walk you through six landscaping business tips, the importance of landscaping business software, and how to improve performance in 2021.
- Increase customer experience
- Redesign your website
- Focus on SEO
- Care about customer reviews
- Head to social media
- Offer off-season services
1. Increase Customer Experience
The landscaping business is all about getting the same customers to come back to you, again and again. Sure, it's nice to build up a wide client base, but where you'll really make money is by meeting a rich client who likes your work, and becoming their "guy". You'll reap the rewards of doing several projects for this person.
BidClips' landscaping software is a great way to attract new leads, get paid faster, and, most importantly, engage with existing customers. It allows you to give out automated followups, options for travel costs and down payments, and task-free management tools.
A great software for a landscaping business will stay on top of your customers for you, making sure they don't slip through the cracks. It will make sure your customers have an easy experience to go with your phenomenal work. This combination of positives will make them far more likely to hire you again.
2. Redesign Your Website
In our digital world, it's extremely important to have a website that looks good. The 2010s saw the collapse of the difference between "online", and "real life".
Having a bad website is dangerous, and can lose your customers. People often associate poorly designed, dated websites with scams, and that's not the message you want to send to your customers. Even if you're working with a client who likes you, having a website that's tedious to operate will test their patience.
A great website, by contrast, will funnel people into your business. If you make it easy for potential clients to find your contact information, learn about the services you provide, meet your workers, see some images, and your business story, you're far more likely to scoop up some customers from your competition.
3. Focus on SEO
Did you know that less than one percent of people scroll to the second page of a Google search? Your landscaping website is sure to come upon a Google search for anyone in your area, but if it isn't in the top few results, you might get buried under your competitors. Considering how often many people simply search "landscaper near me" and pick the first good option, it's important to fight to the top.
SEO is the way to do that.
SEO, or Search Engine Optimization, is the process of using specialized keywords to shoot to the top of search engine results. It usually involves doing research into the words that people are using to search for services similar to yours (keywords) and peppering them throughout your website. You can't overstuff your website with keywords (i.e. just writing the word "landscaping" 100 times in a row) otherwise googles algorithm will punish you and send you to the bottom of the results.
Instead, focus on creating great content that you can put keywords in, and uploading pictures that you can comment your keywords on.
4. Care About Customer Reviews
People trust online reviews. You can't blame them. In the 21st century, they no longer need to rely on what the company tells them about their product, filtered through rose-colored glasses; now they can learn about the experience at the source.
While it can seem intimidating to open yourself up to outside opinions, if they go right, you'll practically have clients doing advertising for you. The advertising will act way more effectively than any campaign you could run on your own since people will know the information comes from real satisfied customers.
Consider asking satisfied customers to leave you a five-star review online. Their rave reviews will not only generate interest in your company, but can also help with SEO.
5. Head to Social Media
There are almost 4 billion people on social media. With numbers like that, there's guaranteed to be a couple of people nearby who are looking for landscaping who are currently scrolling through Instagram.
When you focus on social media, you allow people to stumble upon your business naturally. Creating an engaging, fun, responsive social media persona is paramount to success in the 21st century. Social media is also a great way to direct people towards your newly designed website.
6. Offer Off-Season Services
This last option is non-digital because not everything is online in 2021. While some of the colder months of the year aren't exactly suited to landscaping, you can still offer people help, to stay in their minds.
Offer a snow removal service, to help people out if they are frozen in. While you and your workers might be trained to handle more advanced tactics, it's a great way to bring in some off-season money, and stay in the mind of that rich person who wants to make you his "guy".
You can so help families get into the holiday spirit by offering to put up Christmas decorations.
Expand Your Landscaping Business
The world is going more and more online, but that's not going to stop people from wanting landscaping work done. Get yourself online, and take advantage of the many contemporary ways in which to expand your business.
Get software that increases customer experience, redesign your website, focus on SEO, get some customer reviews going, head to social media, and offer off-season service, and your landscaping business is sure to shine.
For more information, try our demo today.