8 Tips on Using SEO with Social Media for Businesses
Over 90% of marketers say the top benefit of social media marketing is exposure for their business. Search engine optimization (SEO) can help you boost brand exposure, too. In fact, these two digital marketing strategies can work together to benefit your business.
Not sure where to start? Here are eight tips for using SEO with social media.
With these tips, you can boost brand awareness, generate more website traffic, and attract fresh leads. Then, you can set your business up for long-term growth and success.
Give your brand the boost it needs with these tips for uniting your SEO and social media marketing strategies!
1. Publish Engaging Content
The key to a successful search engine optimization and social media marketing strategy is content. Fresh, engaging content can help your brand stand out online. It will also ensure you rank for relevant keywords.
Start developing your search engine optimization strategy by gathering audience and keyword research.
It's important to understand who your customers are and what they care about. Otherwise, your content won't appeal to their interests.
Focus on the questions your customers are asking. Then, create high-quality posts for your company website. These posts can include blogs, infographics, videos, and eBooks.
Once you create your content, optimize it for SEO using a target keyword. Your keyword should appear in the:
- Page title
- Meta description
- Image alt text
- Opening and closing paragraphs
- Body text
- A header
Then, share that content on your social media accounts. Create a relevant, engaging caption to draw readers in. Then, link them to the blog post, where they can learn more.
It can take time to learn how SEO works. Consider working with an experienced digital marketing agency. They can get you started.
Then, you can experience the benefits of SEO for years to come.
As you start creating blog content, consider your messaging. Your content and social media messaging should remain cohesive. Creating a cohesive experience for your consumers can guide them along the buyer's journey.
They'll have an easier time perceiving your value as well.
To align your website content and social media posts, consider your SEO keyword research. What keywords are your customers using in a search? What content are they searching for online?
Create content based on those target keywords. When you share your posts on social media, add the keyword to your caption.
Using those keywords between SEO posts and social media posts will keep readers focused on that keyword.
Otherwise, a lack of cohesion might confuse them. They'll click on a link, expecting content to cover a specific topic, only to end up disappointed.
Talk to people in their language, too. Take the time to understand your target audience. What words do they use online?
You might notice different generations and audience groups use different words and phrases. Use that same language within your content and posts. Otherwise, your content might not sound relevant to your target audience.
Quality Over Quantity
The key to a strong search engine optimization strategy is high-quality, fresh, engaging content. While it's important to create content throughout the year, the quality matters more.
Focus on creating content people want to read. Make sure it's interesting and relevant to your readers.
They'll want to read your content as a result.
Otherwise, you might struggle to use SEO with social media to boost your brand.
2. Make It Easy to Share
Once you start posting content on your website, make sure it's easy for people to share on social media.
As more people share your posts, you can reach even more potential customers. Your business' brand will grow as a result.
First, add social media sharing buttons to your website. Use a call-to-action to prompt people to share your posts.
When you share your post on social media, tell your followers to tag a friend in the comments. Then, you can reach more readers!
As people visit your website through social media, your SEO ranking can rise. Then, you'll reach more people and increase leads!
3. Optimize Your Images
Adding images to articles and posts can boost reader recall up to 65%. Meanwhile, you'll earn 94% more page views for articles that include relevant images.
Avoid using stock photos. Instead, use branded images that draw people in.
Then, optimize your images by updating the file name and image alt text. Make sure to include the post's target keyword!
4. Update Your Profiles
Social media isn't a direct SEO ranking factor. However, generating traffic from social media can boost your SEO ranking. To generate more traffic, make sure to update your social media profiles.
Include a link to your website or blog.
Then, keep sharing your content! You'll generate more traffic, increasing your clickthrough rate and dwell times in the process. Boosting these metrics can ensure you enjoy the benefits of SEO with social media.
5. Spark Conversations
Both social media marketing and SEO can help you spark conversations with your ideal customers. When creating your captions, ask questions. Prompt people to respond.
Then, keep the conversation going!
Ask people what problems they're facing. Then, show them how you can help. Sparking conversations on different social media platforms can boost your credibility.
Then, people will start choosing your business for the help they need.
6. Compose Stronger Captions
When developing your social media marketing strategy, don't forget to consider your captions.
Your captions draw people in. A weak caption might not spark their interest.
Remember to use your target keyword within the caption. Then, try to tell a story. Add a call-to-action that spurs people to take action, too.
7. Work With Influencers
You can also work with social media influencers to boost brand awareness and your credibility. They can prompt people to visit your website or social media accounts. Then, you can direct those consumers to your fresh content.
Remember, generating more website traffic from multiple sources can boost your ranking.
8. Analyze and Optimize
As you follow these tips for using SEO with social media, make sure to review the results of your campaigns. Which posts are helping you generate traffic? Which posts gain the most engagement?
Use that data to optimize your future posts!
Sparkly, New Leads: 8 Tips for Using SEO With Social Media
Want to generate more leads than ever before? Start trying these tips for using SEO with social media. These tips can boost your brand awareness and website traffic with ease!