Why Business Reviews Matter to Your Landscaping Company
Are you struggling to generate business reviews for your landscaping company? Don't discount the importance of generating fresh reviews. Without them, you might struggle to attract clients to your business.
In fact, 93% of consumers read reviews of local businesses to determine each one's quality. Generating fresh reviews could set your landscaping business up for lasting growth, too. Businesses with more than nine current reviews earn 52% more revenue than the average.
If you have 25 current reviews, revenue increases to 108%.
Still on the fence about generating more customer reviews this year? Here are seven benefits of generating reviews to keep in mind.
After reading this guide, you might decide it's time to start strategizing.
Discover the importance of generating fresh reviews for your landscaping company with this guide today!
1. Strong Search Rankings
About 30% of mobile searches are related to location. In fact, many people who search for something nearby visit a business within a day. Nearly 30% of those searches lead to a purchase.
Potential clients are already searching for your landscaping business online. During a search, your Google My Business listing could appear. Your listing provides consumers with helpful information about your business.
People can find your company's address, phone number, and website from your listing.
They can also read business reviews from your recent clients.
Generating more business reviews can boost your search engine rankings. Higher search engine rankings will boost your company website ahead of the competition. You might have an easier time attracting clients to your landscaping business as a result.
In fact, nearly 70% of all online experiences begin with search engines. Unfortunately, only 0.78% of Google users look at the second page. If your website doesn't appear on the first page, consumers might not realize you exist.
They might decide to choose a competing landscaping business instead.
Before that can happen, consider generating more customer reviews this year. You can even use automation software to simplify the process.
As you continue generating more reviews, your search engine rankings could rise. Then, you can start experiencing the benefits of search engine optimization (SEO).
For example, SEO drives 1,000% more traffic than organic social media. Nearly 53% of all website traffic starts with organic searches. Leads from SEO have a 14.6% close rate, too.
2. Awareness and Recognition
Remember, consumers won't choose your landscaping business if they don't realize you exist. Generating more reviews can improve your search engine rankings. Ranking at the top of a search page can help you generate brand awareness.
Each time someone searches for a landscaping business, your website or Google My Business listing could appear. Your online visibility will improve as a result. People will become more aware of your business and landscaping services.
As you continue appearing in front of customers, brand awareness will grow, turning into recognition.
You'll have an easier time remaining top-of-mind with potential clients.
The next time they need a landscaping company, they'll recall seeing your company name, website, or Google My Business listing. They might remember the positive reviews they read about your business, too.
You might have an easier time turning those clients into leads or paying customers as a result.
3. Demonstrate Transparency
Consumers want to choose local businesses they can trust. In fact, 94% of consumers are likely to show brand loyalty to companies that offer transparency. Generating and sharing business reviews will help you remain transparent.
Make sure you respond to the reviews you receive on a regular basis. Show clients you're there and ready to help. They'll begin to see you have nothing to hide.
Demonstrating transparency can encourage trust to grow. If people trust you, they might decide to give your business a try.
Then, you can start attracting new clients to your landscaping business with ease.
4. Gather Helpful Insights
It's difficult to make informed changes to your business if you can't recognize the problems your clients are experiencing. If you're not making changes, customers might get frustrated. They could decide to turn to another landscaping business instead.
You can use our landscaping software to encourage more people to share their comments and concerns. Gathering reviews will help you gather helpful insights into the customer experience.
You'll have an easier time recognizing issues that are disappointing your customers.
Then, you can start making informed changes to your business, improving your customer service. You might have an easier time retaining long-term clients as a result.
5. Generate Website Traffic
If you're struggling to generate traffic to your website, you could struggle to attract new clients, too. Generating fresh business reviews can help. Remember, reviews can improve your search engine rankings.
Higher rankings will help you generate more website traffic. As you continue generating traffic, Google will take notice. It might decide to boost your ranking, helping more locals find your landscaping business.
Then, you can use your customer reviews to boost brand trust, helping you generate more leads and paying clients.
6. Build Trust and Loyalty
Sharing the reviews you generate could encourage more people to trust your business in the future. Remember, building brand trust can help you generate more clients.
In time, brand trust will turn into loyalty, allowing you to retain repeat customers. Customer retention can help improve your ROI. You can spend less time and money on customer acquisition, too.
As you retain loyal clients, your business will continue to grow.
Your clients might even decide to spread the word about your landscaping business. You can use word of mouth to attract new clients. You'll get leagues ahead of the competition as a result.
7. Book More Appointments
As you generate more website traffic and brand trust, you can also start generating more clients. Booking more appointments will help your business grow.
In other words, generating fresh reviews throughout the year will set your business up for lasting success.
Business Appeal: 7 Ways Business Reviews Benefit Your Landscaping Company
Don't let your business fall behind the competition this year. Instead, give your business the boost it needs with fresh business reviews.
Generating reviews for your landscaping business will help brand trust and loyalty grow. You'll have an easier time attracting and retaining customers. Your ROI will rise as a result.
Need help generating reviews? We have the software you're looking for.
Request a demo from our team today to get started.
Published on Nov 1, 2021