How to Step Up Your Small Glass Business
Do you own a glass business that needs a little boost in customers and sales? Whether you specialize in residential glass installation or own a window cleaning business, there are some steps you can take to promote your services and make more sales.
From engaging with fans on social media to improving your customer service, growing a business takes hard work. To do this successfully, you'll need a well-established growth strategy.
Ready to take your glass business to the next level and attract even more customers? Read on to discover the most essential tips for growing your business and becoming the most sought-after glass company out there.
Improve Your Marketing Game
If you want to reach more people in a short period of time, you need to market your business using all the channels at your disposal. This includes your website, social media, email marketing, and paid ads. It also includes flyers, business cards, and even billboards.
You don't need to spend millions on an ad campaign. Even with a tight budget, you can still get results and promote your business. You can also make videos with useful tips for your customers or show a little 'behind-the-scenes" sneak peek.
The better you know your customers, the more successful your marketing will be. Aim to offer value to your audience and connect with them on a more personal level. Before they can buy from you, they need to trust you.
Redesign Your Website
Your business website is the first thing customers see when they search for your services online. It's the face of your brand and how it looks and what it says can make or break a sale.
If your website only lists your services, they're not likely to stay. If you list your services and do a little explanation of each, visitors are more likely to stay and browse. Make sure to add a contact form where they can reach out and request quotes.
Aside from updating your website design and copy, consider also improving your SEO. This means helping search engines rank your website as high on search result pages as possible. When users type a keyword like "glazing glass" on Google, if your website is optimized, it'll come up among the first most relevant results.
Engage With Customers On Social Media
Social media is one of the most powerful business tools today if you use it the right way. Having a social media presence is more than just posting photos of your products and services.
It's about building strong relationships based on trust and mutual respect. This means posting content that's useful for them and replying to comments and messages. Don't forget interacting with fans via live streams and videos, and keeping your brand cohesive.
If you need help capturing leads, set up bookings, and automate your sales process, consider getting Flat Glass Software that's specially created for businesses like yours. It can automate client follow-ups, improve your workflow, analyze customer and sales data, and save you tons of time and money.
Partner Up With Another Local Business
One of the best ways to advertise your business is to partner up with another business. You can run a workshop or an online course, offer a discount, do a social media giveaway, or cross-advertise each other. You can even partner with a local charity, animal shelter, or cultural organization to sponsor some of their most important events.
For instance, you can partner with a construction company and offer a discount on glass installation if their customers buy their glass from you. If you own a window cleaning business for residential buildings, you can partner up with a cleaning products company and only use their products if they recommend your services to their customers.
Finally, you can also partner with another glass company that does a different branch of glass installment and merge to become a single service provider for glass products and services. This way, you can cover a bigger area, gain more customers, and have a bigger budget for your marketing and production efforts.
Analyze Your Competitors
As a small business, you should always keep up with your competitors and know what they're up to. This means analyzing their website, social media channels, marketing messages, products and services, and customer service.
Then, using this data, you can improve some things in your own company and aim to outdo your competition. This doesn't mean copying what they do but rather getting inspiration for what you can do better.
For example, if you can't compete with prices, maybe you can offer better customer service or higher-quality packages. You can also expand your offers, implement a loyalty program, or run better ad campaigns.
Offer Stellar Customer Service
One of the best ways to keep existing customers coming back and attract new ones is through top-notch customer service. This stretches beyond answering phone calls and emails. You should have a special system dedicated to customer complaints so you can handle them promptly.
You should have a strategy for solving common issues, offer complementary services where appropriate, reply to comments and messages on social media, and always be friendly to customers.
Remember to read and reply to negative comments and complaints as well in a kind, helpful way. You should never enter into arguments with customers, especially not on social media, no matter how negative the review is.
Aim to resolve all problems in a calm manner. This shows other potential customers how you'd behave in case they ever have an issue with your services.
Take Your Glass Business To the Next Level With These Simple Tips
Whether you're new in business or have been around for a while, marketing your services and attracting new customers doesn't have to be hard. Follow these tips to discover new marketing tactics and find new ways to advertise your glass business to the right people in the right way.
Need a detailed strategy for marketing and automating your business? Contact us today to learn more about how we can help!