Today, you can find over 1.5 billion websites online. Out of this, about 200 million are active. When you have a window cleaning business, then you might wonder how to make yourself stand out from the crowd, and get leads. While it might seem overwhelming to increase your traffic, there's hope.
This article will talk about ways you can start advertising your window cleaning business online. Read on to explore these tips and tricks to stand out and gain more sales today!
1. Increase Your Online Presence
In the past, your marketing strategy might have been newspaper ads and billboards, but today, you have to think outside of the box and use Google searches and social media. First, if you don't have a professional website, then you'll want to get started with one. Considering Facebook has over 40 million small business pages, you'll want to stand out by having a website, as well as a social media page.
Next, have your target audience in mind as you determine what social media platforms will be best. You can even use paid advertising on social media platforms to stand out.
Make sure that your social media profiles link back to your business's website. In order to build your online presence, make sure that you use hashtags, create contests with prizes, and provide relevant and useful content for your posts.
2. Rank on Google
Any digital marketing professional will tell you that window cleaning businesses need to rank high on Google to stand out. Your aim needs to be within the top 3 ranks on Google Maps.
Local SEO is important to steal one of these spots. SEO stands for search engine optimization. This is what your customers type into Google's search feature.
Next, create a Google My Business account. Make sure that you have comprehensive information for visitors to read about.
Use business listing sites and other online directories to list your business. For past and current customers, encourage them to leave reviews on Google.
How To Get Google Reviews
After a customer receives your services, you can send a follow-up email requesting a review. You can also ask customers for reviews when you're providing services. There is also handyman business software out there that can help you with increasing reviews or sales.
3. Have a Blog
Content needs to be part of your marketing strategy since it's what will attract online visitors to your business. When you write SEO-optimized content, that's how you'll attract potential customers who are looking for the keywords that you have on your site.
Different posts you can have on your page include guest posts, seasonal posts, how-tos, Q&A, customer testimonials, etc. If you're not comfortable with or don't have time to write blog posts, you can hire ghostwriters who will provide you SEO-optimized content or look into auto glass software for more time in your day.
4. Share Away
When you create a blog post, share it on social media and in your newsletter. When you share it on social media, this is a great way to get free traffic to your business.
5. Run Google Ads
If you're looking for results fast, Google ads is an option. First, figure out your budget for ads before you create one. They also have the benefit of showing up in local listings as well.
Keep in mind that once you stop paying for ads, then the traffic from this method stops. Many choose Google since there are various ad building features, detailed performance metrics, and flexibility. You can also look into flat glass software in order to automate the process.
6. Create Listings
Check out directory sites and make sure that your business shows up. The great news is that listings have free options as well.
Some options are:
- Better Business Bureau
Make sure that you optimize (add keywords) them as well. Have reviews, include photos, and fill out the information.
Make sure that the information matches what's on your website as well. If you don't, Google will second-guess your trustworthiness.
YouTube can help your business stand out from the crowd. This is a way to gain trust with potential customers since they'll be able to see and hear you.
Provide them valuable content, and you can embed your videos onto your blog as well. You can pay for advertising on YouTube to stand out even more.
8. Partner With Local Influencers
Your glass business can stand out from the competitors by having local influencers promote your business. Reach out to those who have a large social media following and can recommend your company.
While this isn't free, the business you receive might be worth what you pay. This is because influencers have high engagement rates with their followers.
9. Use Email
You'll want to have newsletters for your email list. If you don't have time for an email list, you can hire someone to create content for the emails. It's a way to get a high ROI, and many email lists are free until you reach a certain amount of subscribers.
Once you create your email list, focus on building it. In order to do this, offer your potential customers what's known as a lead magnet. This is what they'll receive when they give you their email.
Exploring Ways To Advertise Your Window Cleaning Business
After reading this guide on ways to advertise your window cleaning business, you should have a better idea of what to expect. Are you dreaming of more conversions but aren't sure what to do next?
We can help! Request a demo today, and see how you can save time by automating your sales and service pipeline with our glass software.
Published on May 6, 2021