You've just launched your glass business. As such, you're trying to find new customers, particularly by way of the internet. Specifically, you're focusing on SEO or Search Engine Optimization.
But there's only one problem: your knowledge of SEO is limited. In fact, you don't even know the first place to start.
Fortunately, we do. So, without further ado, here are 6 tips on building an SEO strategy for glass businesses.
1. Find Keywords for Your Industry
You should start your SEO campaign by finding keywords for your industry. This way, you can use those keywords on your website, and use them to rank for relevant searches.
Let's say your business specializes in auto glass repair. If so, you would use keywords like "auto glass repair," "auto glass replacement" and the like.
If your business caters to a specific area only, you should utilize the name of that area in your keywords. For instance, if you cater to Omaha, one of your keywords should be something to the effect of "auto glass repair in Omaha". By adding your location to your keywords, you are targeting customers in your area specifically.
There are all kinds of keywords that could relate to your business and industry. To help find them, make use of a keyword research tool like SEMrush or Ahrefs.
2. Optimize Your Website
The functionality of your website has a large effect on its ability to rank in search engines. The faster and more user-friendly your website is, the more clout it will gain with Google, Bing, and all of the other search engines out there.
Now, how do you make your website faster and more user-friendly? There's quite a bit that goes into this.
We'll begin with the "faster" component. Some of the ways to speed up your website include minimizing the size of your images, minifying your code, getting rid of unnecessary plugins, and utilizing a high-quality hosting service. It's also wise to keep videos to a minimum, as they take up a great deal of bandwidth and are sure to slow your website down.
As far as user-friendliness goes, you should think about convenience. Make sure that your website's navigation menu is easy to find, make sure that you use headers to label different portions of your website pages, and insert clickable buttons in several locations throughout each page.
In addition, you should place calls to action in several areas on each web page. These are phrases like "Contact us for a free quote!" or "Give us a call at [your phone number]". Make sure that your contact information is visible in these areas as well.
3. Establish a Link Building Plan
As far as SEO goes, link building is of utmost importance. You must find a way to get other websites to link to you. This is, of course, easier said than done.
However, there are ways to improve your chances of securing backlinks. One method is to write guest posts on other websites and then link back to your website within the guest posts. Another method is to build relationships with others in your area, and then agree to swap backlinks with one another.
This is, by far, the most difficult part of SEO. As such, many businesses hire specialists to handle it for them. It will cost a bit of money, but it could secure you a fair amount of clients in the long run.
4. Look for Local Citations
If your business caters to a specific area, you have to obtain local citations. Local citations are essentially mentions of your business's contact information. They include the name of your business, the address of your business, and the phone number of your business.
The key is to get this information onto listing sites like Google My Business as well as in publications on others' websites. Many of these citations can be easily secured. You just fill out the appropriate information, ensuring that the name, address, and phone number of your business is, indeed, listed. Note, though, that some might require you to pay a fee (for instance, if you want to get listed on your area's Chamber of Commerce site).
If you wish, you can leave this task to a professional. There are also apps available to help you quickly secure the most prominent citations.
5. Get on Social Media
Social media is vital to digital marketing. Not only is it a form of marketing itself but it also aids in the improvement of SEO. As such, your business should be on Facebook, Twitter, LinkedIn, and all other popular social media platforms.
Social media is important for SEO for two reasons: 1. it sends social signals to search engines, indicating to them that your glass business is active with its client base, and 2. it enables you to share blog posts, allowing you to obtain organic backlinks.
Post to social media at least three times a week. However, if you can, use it every day.
6. Publish Blog Posts
If you want your website to rank, you have to update it. If you don't update your website regularly, search engines will think it's inactive, causing them to lower your website's ranking.
How do you update a glass service website? By publishing blog posts about glass services. Make sure to fill these blog posts with related keywords, and make sure to share each blog post on social media.
We recommend publishing 4 blog posts a month. However, you might be able to make some impact with 2 or 3.
Organize Your SEO Strategy With the Help of Our Customer Management System
As you can see, there's a great deal involved in devising an SEO strategy. So, to keep everything organized, it's usually a good idea to utilize a customer management system. A customer management system will help you to communicate with customers who have found your business through search engines.
Looking for a good customer management system for glass businesses? BidClips has you covered. Check it out now!
Published on Dec 7, 2020