Are you struggling to generate business this year? You're not alone. In fact, almost 70% of businesses struggle to generate traffic and leads. With the right tools, you won't have to struggle. Instead, you can develop a digital marketing strategy for success!
Here are the five digital tools you need for your window cleaning business. With these small business tools, you can gather new leads and clients. Then, you can boost sales, improve your ROI, and remain competitive.
Ready to boost your window cleaning business? Start seeing a new way to run your company with these tools today!
1. Customer Relationship Management Software
As you explore window cleaning business software options, consider the problems you're currently facing. Are you struggling to manage and nurture your existing leads? Are you staying organized?
If you fail to nurture your leads, you might lose them. Losing leads could hurt your ROI.
In fact, about 65% of a company's business comes from previous customers. Almost 90% of customers who have a great experience will choose the same company again.
Even increasing your retention rate by 5% can boost profits to 95%.
Meanwhile, acquiring new customers costs five times as much as retaining your existing ones. Instead of losing these customers, use customer relationship management (CRM) software. A CRM will help you nurture your customers for long-term retainment.
It costs 16 times more to build a long-term relationship with a new customer. Instead, you can keep your customers and set your business up for growth.
Without a CRM, you could forget and neglect your leads. Customers will forget about your business and turn their interest elsewhere. You'll lose revenue and waste valuable time.
With a CRM, you can track your customer interactions. Your CRM will help you organize their contact information. You can even identify where they are in the sales funnel.
A CRM and other sales management software will help you recognize potential sales opportunities.
Does your business have a sales team? Invest in a CRM to maintain your customers. You can understand every team member's previous interactions with your company.
That way, you don't annoy customers with repeat information. You can see where they are in the sales funnel and help them along.
Your CRM will help you improve the customer experience. Then, you'll have an easier time retaining long-term customers.
2. Search Engine Optimization Campaign Tracking
As you explore different small business tools for your window cleaning business, consider your search engine optimization (SEO) strategy. How are you gathering keywords? How are you compiling customer research?
Are you tracking the progress of your campaigns?
If you're not tracking your campaigns, how will you recognize where you can make improvements?
It's important to gather the right SEO tools for your window cleaning business. Otherwise, you'll miss opportunities to boost your search ranking. A higher search engine ranking can help you acquire more leads and sales.
Ranking higher than your competitors will also help you look more credible in your industry. You'll attract more web traffic, improving your ranking further.
First, you'll need to gather a list of target keywords. These keywords will help you determine which topics to cover in your content. You can use tools like:
- Google Trends
- Google Keyword Planner
- Answer the Public
Many of the SEO tools available require a subscription. You might want to consider working with an experienced SEO company. They already have access to these tools.
They can help you plan and maintain your campaigns.
Do you want to create a link-building strategy? You can use SEO tools to learn more about your competitors' links, too.
About 21% of marketers look at the number and quality of the backlinks they generate to measure results.
Once you start using SEO, you'll need to track your progress. Google Analytics can help you learn more about your website visitors. The information you gather can help you make improvements to your SEO strategy in the future.
3. Pay-Per-Click Advertising Platforms
If you want to generate more business for your window cleaning business, consider using pay-per-click (PPC) advertising. PPC allows you to create digital ads on Google, Facebook, Instagram, and other websites. Your PPC advertising platform will help you manage your campaigns.
Using PPC without experience can waste your budget away. Instead, look into hiring a marketing agency that's familiar with these small business tools. They can help you properly develop and manage your campaigns.
Otherwise, the mistakes you make with PPC can get costly over time. Optimizing your campaigns can help you generate leads and online sales. A strong campaign can boost your ROI as well.
It can also take practice to understand the analytics when using these platforms. You'll need to track key performance indicators to determine where to improve your campaigns.
4. Email Marketing Software
If you want to remain top-of-mind with customers, consider looking into email marketing software. You can use this software to design and organize a drip campaign. You can also have some emails send based on behavioral triggers.
You can use your email marketing software to understand which emails people open, read, and click through. Your analytics can tell you which subject lines and call-to-actions are generating results. You can also use A/B testing to learn more about your campaigns.
5. Automation Tools
You're busy enough handling your window cleaning business operations. With automation tools, you can save valuable time. Instead, you can start automating some of your tasks using machine learning.
For example, you can have a chatbot answer questions on your website. Chatbots can improve your customer service to ensure customers find the answers they need with ease. You can even use chatbots to convert website visitors into customers.
You can also use automation tools to improve your PPC and email marketing campaigns.
With the right small business tools, you can generate more business, boost productivity, and improve your ROI.
Seeing Success: 5 Digital Tools Every Window Cleaning Business Needs
Don't waste time doing everything on your own. Instead, consider these five digital tools for your window cleaning business. With these tools, you can save yourself valuable time, money, and stress.
Want to build better customer experiences with the best sales management software available? We're here to help.
Request a demo from our team today to get started.
Published on Mar 29, 2021