How Window Cleaning Businesses Can Boost Sales With Local SEO
Nearly 50% of all Google searches are local. Meanwhile, over 50% of all website traffic comes from organic searches. The leads you generate from search engines are eight times more likely to become customers, too.
With local search engine optimization (SEO), you can push your window cleaning business to the next level. You can boost brand awareness, get ahead of the competition, and generate more sales!
Still on the fence about using local SEO for small businesses? Here are nine amazing benefits to keep in mind.
1. Build Brand Visibility
Does your window cleaning business appear on the first page of search results when someone Google's "window cleaning company near me?" If not, there's a chance consumers aren't finding your business. If they can't find you online, you're missing a chance to build brand awareness.
With local SEO services, your website can appear each time someone looks for a window cleaning company. Each time your website appears, you're building brand awareness.
It's important that you keep appearing in front of consumers. After all, it takes over five impressions before you build even a little awareness. Meanwhile, nearly 60% of consumers prefer choosing familiar brands.
With local SEO strategies, you can appear in front of consumers more often. In time, brand awareness can grow into brand recognition.
The next time someone needs a window cleaning business, they'll remember seeing your business online. Instead of a broad Google search, they'll Google your business directly. A direct search could boost your search engine ranking.
A higher search engine ranking will position you in front of even more customers. Then, you can start generating traffic and boosting leads.
If you're not using local SEO services, however, you might struggle to gain brand visibility online. Your competitors will appear in front of your would-be customers instead.
2. Gain Audience Insights
One of the benefits of using local SEO strategies is the insights you'll gather. Before you can boost your SEO ranking, you need to understand your customers. Otherwise, you'll struggle to appeal to their search intent.
The consumer's search intent indicates what they expect to find during a search.
Google's machine learning abilities allow it to better anticipate the user's search intent. It displays search results based on that intent.
You can gather information about your target audience and their search habits before developing your content. Then, you can answer the questions they're asking online.
Consumers will recognize you have the answers they're looking for. They'll start to turn to you for the experience and expertise they need.
You'll have an easier time personalizing your content, too. Personalization can help you connect with your target audience. You can empathize with their pain points and show them your business has the best solution.
If you're not focusing on developing a local SEO strategy, however, you might neglect to gather the information you need.
3. Boost Website Traffic
Appealing to the user's search intent can help you generate more traffic to your website In fact, it could help you generate foot traffic to your business, too.
About 30% of all mobile searches are location-based. Nearly 80% of consumers will visit a business within 24-hours of their search. Meanwhile, nearly 30% of these searches result in a purchase.
Remember, reaching the top of a search engine results page will help you appear in front of more consumers. More people will start visiting your website as a result. They can learn more about your window cleaning business before hiring you.
Without local SEO services, however, you'll struggle to reach these customers.
One of the most effective local SEO strategies you can use is Google My Business optimization.
Your Google My Business listing displays helpful information like your phone number and website. Consumers can visit your site from your listing.
Google will recognize you're generating traffic from multiple resources. It could boost your ranking, helping you reach more people!
4. Build Trust and Loyalty
If people can't find you online, they might struggle to trust your business. Instead, you can use your local SEO content strategy to boost trust.
Your content can show consumers you have the experience and expertise they need. They might decide to give your business a try.
Over time, trust can turn into loyalty. You can nurture your relationships with customers, boosting your retention rate. A higher retention rate can improve your ROI as you generate repeat sales.
5. Keep Competing
Using the latest local SEO strategies can help you compete with other local window cleaning businesses. You can get ahead on search engine results pages and draw more traffic to your website. SEO is a cost-effective marketing strategy, meaning you won't have to blow through your budget to generate results.
6. Reach the Map
You can use local services to reach the 3-Pack on Google Maps. Consumers will see your business on the map that appears on search result pages. You can gain a prominent position online and generate more traffic or leads.
7. Gain Credibility
Reaching the top of a results page can also boost your credibility.
Consumers will see you outrank the competition. They'll feel more comfortable trusting a business at the top of page 1 than someone on page 3.
You can also generate customer reviews as part of your local SEO strategy. Customer reviews can boost your credibility. More people might decide to trust you as a result.
8. Remain Mobile
As you use the latest local SEO strategies, it's also important to remain mobile. Google uses mobile-first indexing to determine rankings. On-the-go consumers are more likely to visit your website from their phones, too.
Remaining mobile can help you appear in front of more consumers online.
9. Boost Conversions
Above all else, local SEO can help you generate more leads and conversions. This cost-effective marketing strategy can improve your ROI, too.
You can set your window cleaning business up for success and lasting growth!
Love the Locals: 9 Benefits of Local SEO for Your Window Cleaning Business
Don't let your competitors take the lead. Instead, start appealing to your local target audience. With local SEO, you can reach more customers and start enjoying these amazing benefits!
Need help developing your local SEO strategy? We're here to help.
Discover how to build better customer experiences. Request a demo today to get started.
Published on Sep 6, 2021