About 91% of consumers read online reviews. Meanwhile, about 84% of consumers trust reviews from strangers as much as recommendations from friends. By gathering positive Google reviews, you can improve your reputation and draw in new leads.
Gathering business reviews can also boost your search engine ranking. A higher search ranking will position your glass business in front of more people.
You can generate more brand awareness, website traffic, leads, and more!
Ready to generate more business reviews for your glass company? Keep reading for the seven tips you need to succeed! With these tips, you can generate fresh reviews with ease.
Get started with this helpful guide today!
1. Update GMB
Before you start asking for Google reviews, make sure you have somewhere to put them.
Consumers will check your Google My Business (GMB) listing to learn more about your glass company. Your GMB listing displays information about your business, including your:
- Business name
- Phone number
- Business hours
- Customer reviews
Your customers can post their reviews directly onto your GMB listing. If your listing isn't up-to-date, however, consumers might struggle to find you online.
First, make sure to claim your GMB listing.
Each time someone searches for a local glass company, yours could appear on a Google search results page. Your GMB listing will take up prominent space in the right corner of the page. You can generate more brand awareness and attract new customers to your business.
Once you claim your GMB listing, review the information on your profile.
It's important to make sure every detail is up-to-date. Otherwise, you could confuse customers. They might visit the wrong address or call the wrong number.
You could miss a chance to make a sale as a result.
Review the reviews you've already obtained, too. Respond to each review. Make sure to use a personal message (instead of a cookie-cutter response).
Responding to your existing online reviews will tell people you're listening. You can show consumers you care about their questions, comments, and concerns.
Once you update your GMB listing, post the reviews on your website. You can use a plugin to make it easier. Then, create a button prompting website visitors to leave their own review.
Link people back to your GMB listing to make it easier for them to post their online reviews.
2. Create an Email Campaign
If you want to generate fresh business reviews, you'll need to let people know it's an option. People might love your business but never consider leaving a review. They might not know your GMB listing exists.
You can create an email campaign encouraging people to post their reviews.
Automate your emails to send after someone signs up for your email list or completes a purchase. Then, send another email a week later as a reminder. Sending more than one email will help you remain top-of-mind.
If the consumer was too busy after receiving your first email, sending a second could help you get the timing right.
Don't use a cookie-cutter response. Remember to personalize your messages. Personalizing your emails will help you connect with customers.
3. Ask More Than Once
Find creative ways to keep requesting reviews. Asking more than once will help you optimize every opportunity.
Make sure to space out your requests, though. Otherwise, you might come off as annoying.
There are different ways you can ask for customer reviews. For example, you can send a text message to your customers. Shorten the link to your GMB listing to make it easier to read.
You can also create door hangers. After helping a customer, place a door hanger or another leave-behind item at their home. Use a QR code to make it easy for people to reach your GMB listing.
Consider adding a pop-up to your website, too. The pop-up can appear before someone leaves your website.
Make sure your pop-ups are optimized for mobile devices.
4. Don't Purchase Reviews
As you use these tips for gathering business reviews, it's important to avoid buying reviews.
Most people can recognize when reviews are fake and ingenuine. Purchasing reviews could make it look like you're trying to hide something. Consumers might think people don't have anything nice to say about your business.
Avoid incentivizing people to post reviews, too. Incentivizing your customers goes against Google's terms and conditions.
5. Improve Your Customer Service
Do you want customers to post genuine online reviews? Improve your customer service! Offering better customer service will help people fall in love with your glass company.
In fact, there's an 80% increase in revenue for businesses that improve the customer experience.
Take a look at the negative comments you received. Then, learn from your mistakes. Show people you want to provide better customer service.
Consumers will see the effort you're making. They might decide to give you a second chance. They could even remove their previous comment and replace it with a positive review.
6. Ask in Person
It helps to learn how to ask for business reviews in person, too.
Time it right! Listen to your customers. Ask for a review when they're raving about your glass business.
You can also prompt your customers. For example, you can ask about their experience with your business. Then, ask if they're willing to share their experience online.
You can also ask for reviews on social media, on your invoices, or over the phone.
7. Use the Right Tools
As you start generating fresh Google reviews, you could start generating more business, too. You might get too busy to manage your reviews. In that case, consider using sales software or review management tools.
These tools can help you gather, organize, and respond to reviews.
Remember to respond to your reviews regularly. Otherwise, consumers will think you don't care about their concerns.
Improve Your Reputation: How to Get Google Reviews for Your Glass Business
Ready to give your online reputation a major boost? Keep these tips for gathering Google reviews in mind. By generating fresh reviews, you can boost brand awareness and find new clients.
Use these tips to set your glass company up for success today!
Searching for customer and sales management software? Want to build better customer experiences? We can help.
Request a demo today to get started.
Published on May 10, 2021