How to Generate Leads for Your Handyman Business
About 80% of new leads never turn into sales. Meanwhile, 96% of the people who visit your website aren't ready to convert. About 65% of businesses struggle to generate web traffic and leads in the first place.
Without leads, your handyman business could struggle to grow!
Don't fall behind the competition. Instead, learn how to generate leads with these easy tips.
A strong lead generation strategy can set your handyman company up for long-term growth. You can boost your ROI and get leagues ahead of competitors.
Get started with these simple tips today.
1. Update Your Website
You'll struggle to generate leads if your site is old and slow. Instead, make sure your site is fast, mobile-optimized, and secure. Your handyman company website will work as the backbone for the rest of these lead generation tips.
In some cases, your website is even the first time clients interact with your business. You'll want to make a strong first impression.
After all, design has a 75% influence on a website's credibility. Without credibility, clients might decide they can't trust your business. They might leave your site without converting into a lead.
Another 88% of visitors won't return to your site after a bad user experience (UX). Improving the UX on your site can encourage visitors to click around and explore. If they like what they see, they might decide to convert.
A positive UX can also benefit your search engine rankings. Higher rankings will help you appear in front of more clients online.
Consider working with an experienced web design and development agency this year. They can improve the UX on your site by:
- Improving load times
- Making sure it's mobile-optimized and responsive
- Adding an SSL certificate for security
- Simplifying forms
- Adding negative space
- Organizing the navigation
It's also important to make sure your website content is fresh and engaging. Make sure to update your site as you offer new services or deals.
2. Start Blogging
You can keep the content on your website fresh by posting blogs throughout the year.
First, take the time to research your target audience. Define who your customers are based on:
- Marital status
- Pain points
- Household income
Then, group your customers into distinct buyer personas. You can create personalized content with each persona in mind.
For example, you might want to create posts for property owners versus renters. Perhaps you want to separate commercial versus residential clients.
Next, gather keyword research. What questions are your customers asking while online?
You can use tools like Keyword Planner, SEMRush, or Answer the Public to build a list of keywords. Look for longer phrases to create content that appeals to their search intent.
3. Use Search Engine Optimization
Once you've gathered audience and keyword research, you can learn how to generate leads with search engine optimization (SEO). SEO can improve where your site appears on search engines like Google. Higher rankings will help your handyman company:
- Build brand awareness and recognition
- Generate website traffic
- Appear as an industry thought leader
- Build credibility and authority
- Generate leads and appointments
- Improve your ROI
Start creating content for your blog. Write each post with a specific keyword in mind. Then, optimize your post using that keyword.
Avoid using the main keyword too often. Instead, use secondary keywords throughout the post as well.
As part of your SEO strategy, make sure to update your company's Google My Business (GMB) listing, too. Your GMB listing displays your phone number, website, and other helpful information. Consumers will have an easier time reaching you after searching for a handyman company.
4. Control Your Reputation
Your GMB listing will also display reviews from your recent customers. Positive reviews can boost your brand's reputation. Future customers might have an easier time trusting your handyman business.
You can learn how to generate leads by improving your online reputation.
First, have a strategy in place when asking customers for their reviews. For example, you can ask them in person or send a follow-up email. Provide a helpful link or QR code to simplify the process.
Make sure to respond to the reviews you receive, good or bad. If you receive negative reviews, strive to fix the problem.
5. Create PPC Ads
Pay-per-click (PPC) advertising will help you expand your reach online. You can create text ads that will appear on Google search engine pages. You can also create display ads that will appear on other websites or social media platforms.
Make sure your PPC ads are engaging. Add a strong call to action to each ad encouraging consumers to contact you. When they click on the ad, they'll reach a landing page on your website.
Align the language between the ad and landing page. Then, reiterate your call to action to encourage people to take action. You can improve your lead generation strategy, gain site traffic, and boost brand awareness.
6. Stay Social
Once you start creating content for your blog, share it online. Post links to your content on social media. Share your latest customer reviews, too.
Answer any questions people start asking your handyman company. Let people know you're there to help.
7. Use Google Local Service Ads
You can also create Google Local Service Ads. With these ads, you'll pay by the lead (instead of per click or impression).
You can use your reviews as the primary content. These ads also allow for faster conversions like messages or phone calls.
8. Automate Emails
Add a newsletter subscription form to your website and encourage people to subscribe for news or discounts. Then, keep nurturing your leads with email marketing.
Email marketing can help keep your handyman company top-of-mind with future or recent clients.
Add call to action buttons to your emails that direct consumers to your service or contact pages.
Repair Your Marketing: How to Generate Leads for Your Handyman Business
Help your handyman business grow this year! Learn how to generate leads for your business with these easy tips. Once you improve your lead generation strategy, your ROI will rise!
Gain customers using these eight simple tips today.
Need help gaining new leads? We're here for you.
Request a demo with our team today to learn more.
Published on Mar 21, 2022