Are you looking to grow your handyman business?
Search engine optimization (SEO) is an essential tool for companies that want to grow their customer base. It helps the right customers find you and gives you the ability to beat the competition.
But, SEO is more than making a website and hoping people find it. Instead, it's an entire roster of techniques you need to know how to apply.
So, how do you use the SEO trends to your advantage?
Below, we'll get into everything you need to know about SEO tips. Keep reading to start attracting new clients today!
What Is SEO?
SEO is a combination of techniques marketers use to get their businesses to the top of search engine results.
Why is this important for a handyman business? Most people now use search engines to find the products and services they need. The farther you appear from the top of the results, the less likely someone is to click on your website.
How does SEO work? To understand this, you have to grasp how search engine algorithms function. When someone makes an inquiry, the algorithms scour the internet for similar words and phrases. These are known as keywords. Then, it looks for links to make sure the information is reliable.
Every business should come up with its own plan to put both keywords and links on its website. This is known as an SEO strategy, and having one will benefit your handyman company a lot.
But how do you know which keywords to use on your site?
You'll need to do something known as keyword research. Usually, companies make use of free online keyword research tools. They enter in words and phrases related to their services. Then, the tools produce information on how many people use that keyword per month. You'll also get information on how hard it is to rank well with these words and the cost-per-click (CPC).
You want to use keywords that aren't hard to rank well with. Yet, you also want to make sure enough people are using those words per month. In general, anything over an 80 in difficulty level might get too hard. You'll want at least several hundred people to use the keyword in their searches every month.
When using keyword research tools, make sure you've selected the right country for your search. A lot of keyword research tools default to looking for words and phrases used in the United States. If you're from another country, people may use different keywords to find your services.
Keyword research tools account for this by letting you specify which country you're in.
Adding in Links
Links are a bit harder than keywords. This is mostly because you don't have full control over who links to your website.
We can divide links into two different types: inbound and outbound. Inbound links include any type of link that goes to a page on your website. They can come from your own web pages or someone else's platform. Outbound links consist of any links that go to another site.
Some people think you shouldn't use outbound links because they take people away from your website. Yet, outbound links are important for your website because they establish you as an authority. Search engines will then prioritize showing your content.
Inbound links drive people to your website.
Using Links to Establish Partnerships
Did you know you can use links to build partnerships with other companies?
Businesses are always trying to improve their SEO. As such, the other people in your area want to get other websites linking to their platforms as much as you do.
You can use this to your advantage. If there's a company you like, reach out to them and ask if they will link to your website. In return, promise to link to theirs! You'll have better luck if you choose a company that's not a direct competitor of yours.
It would be almost impossible to compete against every handyman company on the internet.
Yet, it's a lot more realistic and profitable to compete against the businesses in your area. How do you do this?
Focus on local SEO. This type of SEO involves doing research on the keywords used in your area. You can also place ads via Google Adwords. Google will then display your ads to anyone in your region looking for your services.
Google Adwords charges you every time someone clicks on your link. The amount you spend will depend on the keywords you want to target. That's why you need to pay attention to the CPC when you do keyword research.
Google My Business
One of the most important SEO steps is to make a Google My Business account for your company.
Google is the most used search engine in the world. As such, there's a high chance your clients use it. When helping people find the services they need, Google uses their location to pull up businesses nearest them.
As such, no matter how your web pages perform with SEO, it pays to make a Google My Business account. Make sure you include accurate information about your location, telephone number, and website. That way, clients won't have trouble finding you.
Ready to Improve Your Handyman Business?
Now that you know more about SEO, you're ready to get more customers on your handyman business website.
Once you have people on your website, you'll need to convert them into paying clients. As a handyman company, you'll likely have a lot of people wondering how much your services cost. You need a customer management solution that provides an interactive quote builder and client follow-up options.
If this sounds like something you want, book a demo! Our team will help you get the customer management solutions you need!
Published on Dec 6, 2021