Billions of people are on social media. Facebook, Instagram, and LinkedIn are some of the social media giants that have more people online than ever.
With more people online, businesses can connect with a wider audience. More businesses are on social media to spread awareness and promote their brand. They are accumulating leads and driving in more sales.
Is there an exception with a glass business? Of course not. Glass businesses can utilize social media marketing to enhance their brand just as well as any business. It's a technology resource they should take advantage of.
Here are 8 tips on social media marketing that glasses businesses can use to optimize their business.
1. Have a Defined Goal
Before you do anything on social media, you need a detailed plan, a goal. This guides what content you will create and what you are trying to achieve.
If you want brand awareness, you need to develop a plan to spread brand awareness. A plan that involves posting videos or pictures weekly. To meet your objective, you may also need to advertise on social media.
2. Know Your Audience
Another part of creating a social media marketing plan for a glass business is to know your audience.
You need to know who you are serving and what social media platforms they hang out on. The more you know about your market and how you can help them, the more website traffic, leads, and sales your business can generate.
One of the ways to know more about your audience is to create a buyer persona. This is everything you already know about your target. You should evaluate where they are located, what their problems are, and how you can help them.
Ultimately, the more you know about your target market, the more you can help them. The more you can create unique content for them.
3. Create a Content Schedule
To help your glass business accomplish its goal, you'll need to create a social media content calendar or schedule.
This makes you accountable. When you create a schedule, you know exactly what you want to post and how you are going to post it.
You can also see what particular content on a particular day performs the best when you are looking at the metrics.
4. Don't Oversell the Message
Another social media tip for glass businesses is to not oversell the message. While you want sales like any business, you don't want that message to cloud marketing campaign.
The overall goal of your business is to help people. You want to help people with a home service, especially when it comes to glass. When you oversell the message it can come across as needy and that you need the service more than your customers.
Your content should be informational, have case studies, and have testimonials. This provides high-quality content without overselling your message.
5. Hire Influencers
Influencers on social media are a great way to slingshot your brand to a wider audience.
Influencers will often have a massive following on social media. If they give your brand a mention, it could send a ton of visitors to your website. It could help spread brand awareness.
6. Try Video
Video has a higher engagement rate than plain text. While you shouldn't exclusively do video, you should do it to support your blog and your website.
You can create how-to videos about changing out a particular kind of glass in your home. You can show testimonials of happy customers who used your service.
You can also use video to introduce your team and your product.
7. Give a Shoutout
Social media is a great way to also get your customers involved and give them recognition. You can give a shoutout on Facebook, Instagram, and other social media platforms to show your appreciation for your customers.
You can also do challenges or questionnaires to get your customers involved. This helps them engage with your videos or pictures besides just scrolling past it.
A shoutout helps spread and promote your brand because it's doing more the minimum on social media. You are showing you are savvy on social media business and you engage with your followers.
8. Have a Group
Creating a group on Facebook allows you to communicate directly to your followers.
You can post information about your business, give discounts, and allows your followers to ask questions about what kind of business you have.
A group can be different from a business page. For example, you can create a group on Facebook that involves asking questions about glass for homes. It can be a group that supports each other if they are doing a project.
Ultimately, a social media group allows you to connect at a closer level with your audience. You can understand their frustrations and what kind of questions they have.
It also allows your followers to better understand your business and how you can help them.
Now You Know the Best Social Media Marketing Tips
If you have a glass business, you should know that these are the best social media marketing tips that can help you produce more sales. They can help you spread brand awareness and get more website traffic.
The first step is to create a plan, a goal of what you want to accomplish on social media. You need to figure out if you want more website traffic, more appointment setups, or something else. When you figure that out, you can create a social media campaign built to help you succeed.
If you want to learn how you can use the BidClips widget in your social media marketing plans, you can request a demo here.
Published on Oct 26, 2020