Are you a glass business that's looking for ways of attracting your target market? Are you intrigued by the idea of digital marketing, but unsure of where to start? If so, then digital marketing always starts with designing websites.
Consider your website the "nucleus" of your digital marketing strategy. You'll use different things (like social media outlets) to bring target customers back to your website.
To make your website attractive and user-friendly, there are several things that you should consider.
See below for several must-have factors of your website that you need to implement to have the best results possible.
Here's a shocking fact for you: more people are surfing the internet via their smartphones than any other device. That means more than tablets and desktops as well.
Many of you can probably relate to this. Why go all the way to your computer screen to Google "pizza near me" when you can do so on your phone?
But imagine if you pull up a pizza place's website and find that the site doesn't conform to your smartphone's screen. Because of that, you're forced to zoom in and out, click on tiny buttons, and so forth.
Mobile-friendliness helps combat this issue. It makes your website automatically scale to the size of the screen your site visitor is using. If you don't have a mobile-friendly website, you'll have many customers leave your site out of frustration. Not a great look for the brand.
Make sure your site offers the user an app-like experience, scales the content in an easy-to-read format, and gives them the "hamburger icon" (menu button) to navigate through your site with ease.
2. Hire a Professional Web Design Service
You wouldn't build a building without the help of a professional contractor. Why do any differently when it comes to designing your website?
If you don't have experience designing a site, then don't start with the site that will determine how your target market perceives your brand. That strategy won't work out well for you!
Instead, hire someone that has the experience and know-how you need to make a bigger online impression than your competition.
By hiring a professional web design service, you'll be highlighting all the biggest needs of your site. They'll be able to help you with all other factors listed in this article since they've done it time and time again.
This is also a great way to collaborate. You can present them with ideas you had for the website and they can provide feedback and recommendations accordingly.
For example, let's say you had a list of 8 to 9 pages you wanted to add to your website. The web design company would recommend you condense them to 3 or 4 to improve site speed and your website's layout.
3. Your Digital Marketing Strategy
Your digital marketing strategy should be at the front of your mind the entire time you design your website.
As mentioned earlier, the site is the centerpiece of your entire digital marketing plan. If you don't consider where it fits into everything you're trying to accomplish, then it won't do you any good.
For example, say a big component of your digital marketing strategy is going to be using search engine optimization (SEO) since it's free and makes your site more attractive to Google's algorithm and ranking system.
Knowing that you'll be using SEO, you'll want to configure your website to appease search engines such as Google. This can be achieved by having a mobile-friendly site, high-quality content, a quick-loading site, and so on.
Without first considering your digital marketing strategy, you might try to find shortcuts on a few of these features. By fixating your eyes on your SEO plans, you have more reason to adjust your site's design to accomplish that goal.
4. Add a Blog
Heed these words: your company's website needs a blog. Contrary to popular belief, a blog does SO much more for your site than improve your SEO rankings.
Perhaps even more importantly, it helps you establish yourself as an industry expert in the eyes of your prospects and customers. It's the best way for you to offer free advice to solve some of their biggest pain points.
Once you give them answers, they will view you as the go-to source for their needs. Any time that they need glass installation or repair, your company will be the first one that they go to.
5. Your Brand
Site users have short attention spans. You only have a few seconds (less than 10, to be exact) to impress them or they'll log off your site and—most likely—never return.
For that reason, your brand needs to shine through on your site from the get-go. No matter what layout you choose, people need to understand the basic premise of what separates your glass company from all others in the industry.
This can be done in several ways. You can show off your brand with the colors you use, your logo, the header of your website, page titles you use, blog articles you write about, and so much more.
Consider These Factors When Designing Websites for Your Glass Company
Now that you have seen several amazing factors that go into designing websites for your glass company, you must consider them all while designing your site.
Be sure to read this article to learn more about tips for your glass business's social media marketing.
For more inquiries, please be sure to reach out to schedule a free demo and we will be happy to assist you further.
Published on Nov 23, 2020