Pest management professionals are the last line of defense between homeowners and unwanted houseguests. By tackling ants, termites, bedbugs and more with a variety of tools, you help customers gain valuable peace of mind knowing their most valuable investment — their home or business — is safeguarded against potential threats.
At the same time, a job that requires a lot of hardware also requires great software. How can you make the customer experience just as impactful as the services you provide? Moreover, how can you build and develop a company website that elevates your business by putting customer needs front and center? Keep reading for a detailed breakdown of the software tools and website best practices that will make your pest control business a success.
Table of Contents:
1. Write And Optimize Quality Content
These days, it’s not uncommon for customers to do ample research before reaching out to a pest control company for an inspection. The key to increasing your own website traffic is providing quality research information on your site — instead of letting them find it on a competing company webpage.
Offering quality content about the infestations your treat, the pests customers should be aware of, the services you can provide and more will help you earn customer trust while also keeping them on your site to schedule a consultation. What’s more, optimizing blogs and articles to include keywords and SEO-friendly language will bolster your search ranking and help you stand out in algorithms.
2. Include A Great CTA
Placing a CTA on your website is key to helping customers easily access your services. Standard CTAs might include a “Contact Us” or “Get A Quote” button at the bottom of your homepage directory. While these are great ways to direct customers toward one of your sales representatives, they don’t always make transactions smooth and simple.
Fortunately, BidClips makes creating a great CTA easy. Our software widget helps pest management professionals streamline the CTA process by allowing customers to submit their business requests with photos, videos, and details, allowing you to send an accurate quote quickly and easily. Instead of an extended back-and-forth process, home and business owners can quickly contact your sales representatives and provide all the information they need to schedule an inspection through a single, simple platform.
3. Incorporate Customer Messaging Tools
With inspections to schedule, services routes to plan, treatments to perform and more, it can be difficult to quickly respond to customer inquiries. Creating an automated customer response system can take the pressure off instant messaging requests and help you swiftly follow-up with client questions and requests. Automated messaging can also help you maintain your business even when your sales force is out of the office.
4. Show Social Proof
Customers want to work with a pest control business that boasts a strong reputation. They won’t necessarily stop shopping with the first pest management professional they find — instead, they’ll look for companies with a proven track record of success.
Social proof is exactly that: evidence that your pest company is verified. By showcasing any awards, badges or certificates you’ve earned on your website, you’ll be demonstrating to customers that your business is reputable, certified and meets industry standards. Creating great graphics for these badges will also make your website more enticing to visitors.
5. Add Customer Testimonials
In the pest control industry, customer word-of-mouth interactions are worth their weight in gold. In fact, 90 percent of customers are more likely to trust a word-of-mouth business referral from a friend or family member than any other type of direct marketing. Simply put, homeowners trust other homeowners, and it’s important to capitalize on that trust.
Testimonials are a great way to showcase satisfied customers in a powerful, organic way. By including customer experiences in the form of quotes, blogs, social media posts, longform articles and videos, you can help potential customers see the value you’ve already provided to previous buyers.
Want an easy place to start? Ask great customers to leave reviews on your website. By making your reviews clearly visible on your site and putting the best ones front-and-center, you’ll be bolstering your brand reputation and increasing customer trust in your services.
On top of that, building a connection with your favorite customers can pay off down the road. These are the people you’ll want to reach out to for future interviews that can then be turned into high-quality blog and video content. Doing so will improve your search rankings and provide you with more material to share on your social channels as well.
6. Showcase Your Team
Pest control is all about peace of mind. In an industry where operators are entering your customers’ homes and businesses to perform exterminations, you want clients to trust your employees down to the last member. That’s why it’s important to showcase your team members on your website and provide information about their expertise. Creating an employee directory page can help customers learn more about who your teammates are, what your overall company mission is, and what qualifications your pest management professionals possess. Providing this information will go a long way toward motivating customers to contact you for a consultation.
7. Make Contact Information Readily Available
Most pest control websites bury their contact numbers and information at the bottom of their site. If you want to capture more leads and make the most of every website visit, it’s important to make contact information readily available from the moment a potential client lands on your webpage.
While there are best practices you can do to improve the visibility of your contact information, it pays to also invest in software that makes the most of every potential lead you get. Consider updating your back-end software suite to ensure that the most important part of the customer funnel — the point of contact — doesn’t go to waste.
Supercharge Your Pest Control Strategy
Interested in more pest website optimization tips and software tools? Reach out and schedule a free demo with BidClips to learn more about how we can help bolster your business. With a powerful suite of sales tools and resources that’ll help you capture more leads, build quotes and earn customer trust, we’ll work together to boost your bottom line and take your pest control website to the next level.
Published on Jan 3, 2022