How can you separate your small business from the competition? Exceptional service and reliability is a great place to start.
But in the modern world, you'll need more than that. The handyman business is changing and if you can't adapt, you may get left behind.
Using the right marketing strategies can help take your business to the next level. You can connect with potential customers, share important information, and make more money.
Don't worry if you're new to small business marketing. The marketing strategies below are suitable for marketing beginners and experts alike.
1. Develop a Professional Website
The first thing you'll need for a digital marketing strategy is a website. It's the easiest way to show what handyman services you offer. You can also use your website to post customer reviews, photos of your work, and any special offerings you have.
When designing a website, pick a reputable host service. These services will allow you to set up a functioning website quickly and efficiently. You can choose from a template and customize the site as much as you need to. You can allow people to book services through the site or even pay you through the site.
Having a good website also attracts more potential clients through local search engine optimization (SEO). This means that when people are searching online for a handyman in their area, they'll be more likely to be directed to your site.
Be sure to include your contact information on your website so that customers know how to reach you.
2. Manage a Social Media Page
Marketing trends in 2021 will largely take place online. But you don't have to become a YouTube sensation to successfully grow your business. A simple social media page will do just fine.
Creating a Facebook page for your business is easy and it's a great way to connect with your community online. Customers can use social media to find your website, book services, or leave reviews about the incredible work you do.
Having an online presence is a great way to increase trust with customers and build a brand for your small business.
3. Content Marketing
As a handyman, you have valuable expertise that people are willing to pay for. But you need an opportunity to show off how much you know. Content marketing is a great way to drum up business while establishing yourself as a knowledgeable handyman.
You can use content marketing as a part of your larger digital marketing strategy plan. Social media posts are one way to use content marketing. Another way is to start a blog.
Writing blog posts about topics related to handyman services will show your audience that you are an expert. A blog will also help improve your SEO and drive more traffic to your website. Content marketing is a great strategy for someone in the handyman business because people are constantly searching online for solutions to household issues.
Consider building a content marketing strategy or working with an agency that can help you write content for your site.
4. Invest in Great Software
You're busy. And you likely don't have time to manage every detail on your website. This is where automation software can change your life.
Customer and sales management software promotes a better customer experience with little to no extra work for you. This type of software automates the services that can eat away at your valuable time.
The right software can help you generate leads, follow-up with potential customers, and even get paid faster. Want to see this amazing software in action? Check out a free demo.
5. Engage With Customers
Once you have a website and at least one form of social media, it's time to think about how you can use your online presence to connect with customers.
You can ask existing customers to write reviews of your services for your website or social media page. You can invite customers to follow you on social media too.
Consider looking for other places online where potential customers might be spending time. Are there forums for people looking to fix things around the house? Or third party sites that people use to find a handyman in their area?
Look for opportunities to connect with potential customers and get your name out there.
Engaging with customers will also show you're trustworthy and that you care about the people you work for. Use customer engagement as its own marketing strategy to build a reputation.
6. Grow Your Network
One of the most valuable marketing strategies is networking with other businesses in your area. Imagine that you build a relationship with several realtors in your area. When they want to sell a house but need a few things fixed, guess who they're going to call? You!
Finding complementary businesses in your area can lead to meaningful referrals. Brainstorm the types of people and businesses that could help you grow your business through referrals. Then you can reach out to them over the phone, through email, or on social media.
7. Build a Brand
Part of successful marketing is distinguishing yourself from all the other handymen out there. What makes you unique? And why should people choose you?
If you build a successful brand your potential customers already feel more connected you and they trust you to help them with their handyman needs. Putting together an effective marketing strategy should focus on your brand - who you are and why you're qualified.
Anything you post to your website, blog, or social media should feel authentic to who you are and your business goals. People can sense when your content is genuine.
Start Using These Marketing Strategies Today
Why wait? You can start implementing these marketing strategies today and grow your business. Remember that successful marketing starts with a great website and valuable content.
Draw people to your services and show them why you are the expert they should trust.
If you're ready to invest in the right software to automate parts of your business, request a demo or check out our integration options.
Published on Mar 1, 2021