It's no secret that hiring contract workers for any type of business is a touch-and-go process. You never know who's going to apply for the role and whether they have the experience they claim to have.
All too often, business owners find out the hard way if they fail to do their due diligence when hiring employees. While word-of-mouth and job board advertisements play their part in recruitment, there are a plethora of tried-and-true avenues you don't want to overlook.
Here's how to find good employees to help grow your painting business.
- Focus on your online presence
- Level up your advertising on job posting sites
- Always optimize your advertisements
- Invest in the right tools/software
- Enlist the help of a staffing agency
- Maximize local advertising
- Embrace the power of networking
1. Focus on Your Online Presence
Building a legitimate online presence is not only important for marketing your business to potential customers. It's one of the best ways to garner the attention of potential employees, more specifically, the right type of attention.
A cohesive online presence across your website and all social media channels is paramount to building trust in both your clients and future employees. It shows that how you project your business and what you offer really matters to you. Always ensure your branding remains clear, concise, and consistent across all online channels.
This is the best way to attract the right employees for your painting business, and high-caliber talent at that.
2. Level Up Your Advertising on Job Posting Sites
Yes, it's entirely possible to fill certain job positions by solely advertising them on your website and across social media. But in reality, you're selling yourself short by not making use of job posting sites.
It improves your chances of fulfilling a job role, second-to-none. By using reputable job posting sites, the advertisement becomes visible to a greater range of top-tier talent. This means you can fill the role faster with loyal employees that have the skills you're looking for.
There are some fantastically helpful job posting sites out there. Many of them not only allow you to post the job ad, but they offer applicant tracking, a chance to boost your ad, recruitment filters, and account managers.
3. Always Optimize Your Advertisements
As with nearly everything that exists on the internet today, you need to ensure your job advertisements are well optimized. This is the best way to reach the employees you're looking for.
Optimization ensures that your job ads appear in Google search results and remain relevant -- no matter how long the ad is live. Some top tips for ad optimization include:
- Using the right keywords, relevant to your particular job posting
- Always include the job location in the description of the advertisement (and the heading if possible)
- Optimize the URL of the job posting, i.e. the ad web address should include a short description of the role and the location
Finally, if you plan on using video on any of your web pages, hiring pages, or in the job description itself, make sure it's optimized, too. The best way to do this is to include relevant keywords in your video script as well as written transcripts below the video with these keywords, too.
4. Invest in the Right Tools/Software
If you can afford it, an employee or applicant tracking system can make all the difference in filling job positions. This is a great way to not only streamline the process but ensure it's quick and painless.
This type of software provides templates for job descriptions (so you don't have to write your own) and employee management tools. It can also help filter out certain resumes based on keywords and your specifications.
5. Enlist the Help of a Staffing Agency
This is a great way to find the best employees if you're looking to hire at an hourly rate. The reality is that recruitment can actually take up a big chunk of your time, energy, and resources as a business owner. If you've invested the time in advertising online, you might want to reach out to a staffing agency too, for a little extra help.
Also known as temp agencies, they just simplify the process of finding hourly candidates that have the skillset and experience you're looking for. What's more, they help you filter out the top-tier from the bottom-tier candidates.
Staffing agencies are helpful because they also tend to specialize in different types of industries and employee types. Ultimately, this ensures their recruitment expertise is very specific to your needs.
6. Maximize Local Advertising
Sometimes it's worth going ''old school'' and advertising your job roles in your local area by traditional means. Today, that means posting your job ads on local Facebook groups, local recruitment sites, and even on Craigslist.
You could also consider visiting a local job fair, networking, and recruitment events in order to meet local talent in your area.
7. Embrace the Power of Networking
On a similar note to the above point, networking is another great tool to help you find reliable painting contractors for your business. It's a major faux-pas as an employer to only look for employees when you need to fill a position. You should always keep an ear (and an eye) out for top-tier talent looking for work.
The reason why this is important is so that you don't limit your pool of employees and applicants. In the world of contracting, employees come and go on a dime. It's helpful to network, and build a good pool of potential employees in case you need a replacement in a hurry.
Learn How to Find Good Employees with BidClips
BidClips is the all-in-one solution that you need as a contractor to help you streamline all of your customer and sales management tasks. Our platform can help you build better customer experiences and learn how to find good employees with the right business exposure.
We help you capture the right leads -- whether it's new customers or potential employees. Learn more about BidClips and what we offer, here.
Published on Jun 13, 2022