Home Service Glossary

Google My Business

Written by Briana | May 15, 2023 6:31:00 PM

Google My Business is a free tool that helps businesses manage their online presence across Google, including on Search and Maps.

With Google My Business, businesses can easily post updates about their products and services, respond to customer reviews, and stay up-to-date with insights from Google's analytics tools.

Additionally, registering for a Google My Business account allows businesses to appear in local search results when customers are looking for relevant services or products.

Through verifying their business address and setting up their profile page, business owners can create an official presence on Google and help potential customers find them more easily. By taking advantage of the features offered by Google My Business, businesses have the potential to reach more people and increase visibility online.

 

Why you need a Google My Business account?

Having a Google My Business (GMB) account is important for businesses for several reasons:

Establish an online presence: A GMB account allows you to create and manage your business listing on Google, which appears when people search for your business or related keywords.

Provide accurate information: With a GMB account, you can ensure that your business details, such as phone number, address, hours, and website, are accurate and up-to-date.

Gain visibility: Your Google My Business listing can help you rank higher in Google search results, making it easier for potential customers to find your business.

Build trust: A complete and verified GMB profile with reviews and ratings can help build trust with potential customers.

Showcase photos and videos: You can use your GMB account to upload high-quality photos and videos of your business to give customers a better idea of what you offer.

Engage with customers: Through your GMB account, customers can leave reviews and ask questions, and you can respond to them to build relationships and customer loyalty.

In summary, having a Google My Business account can help you improve your online visibility, provide accurate business information, build trust with potential customers, and engage with your audience.

 

How to set up a Google My Business account

Here are the steps to set up a Google My Business account:

  • Go to the Google My Business website: https://www.google.com/business/.
  • Click the "Manage Now" button in the top right corner of the webpage.
  • Sign in to your Google account. If you don't have one, you'll need to create one.
  • Enter the name of your business.
  • Enter your business address. If you don't have a physical storefront, select 'Yes' under the "I deliver goods and services to my customers" option.
  • Select the category that best describes your business.
  • Add your business phone number and website. It's important to ensure that your contact information is accurate and consistent across all listings.
  • Verify your business by requesting a verification code. You can do this by phone, email, or postcard.
  • Once you receive your verification code, enter it in your Google My Business dashboard to complete the verification process.
  • Edit and optimize your business listing by adding photos, updating your business hours, and responding to customer reviews.

Setting up a Google My Business is an essential step in marketing your home service business.